Leadership | Reflect + Realign: Restart your business for success

Posted on June 17, 2020

Person Writing On A NotePad

Have you been feeling like you’re constantly running into obstacles lately? 2020 started out with a bang and the bombs have been dropping ever since. You may not have control over what is happening in the world but you do have control over how you manage your thoughts, your business, your employees, and your relationships. This time of turmoil may be the greatest opportunity you have for success. Don’t let it pass you by, but don’t over control or complicate it either. These three steps will be your secret to ongoing success, no matter the outside circumstances. 1. Reflect To… Read more »

Leadership | Planning Your Day Differently

Posted on May 26, 2020

Waves Crashing Against Cliffs

How do you plan for your day when all of your plans went out the window with the pandemic shut down? You can’t expect yourself to keep on going the same way you were before shelter in place, homeschooling, and never-ending stay-at-home-parenting. It’s okay to wake up and wonder, “what the fuck am I going to do today?” It’s okay to not have a plan yet. It’s okay to be totally annoyed by all of the messages telling you to pivot, think differently, and keep hustling.  Here’s the truth, only you know what’s best for you, your business, and your… Read more »

Marketing Automation Review: HubSpot

Posted on May 20, 2020

Note: This is the first in a series of marketing automation reviews that are coming once a week for the next 6 weeks (including this one!). I’ll be covering HubSpot, Pardot (Salesforce), Keap (Infusionsoft), SharpSpring, and MailChimp. If there are any other platforms you want me to add to the list, just let me know! Marketing automation tools are, right now, more important than they’ve ever been but…what are they and how do they improve your business, your processes, and help you grow your business? In this post, we’re going to discuss what marketing automation tools are and what they… Read more »

Leadership | How do you lead when you’re feeling uncertain?

Posted on April 29, 2020

Can we all just give ourselves a break? The world feels different right now; unsafe, uncertain, and that puts a lot of strain and stress on our executive functioning skills. It’s challenging to continue to stay focused, centered, or grounded in the midst of extreme uncertainty. So maybe it’s okay that you can’t seem to get yourself out of bed before 7 am, stick to your daily routine, or stay motivated to complete your work. Maybe it’s perfectly fine if what you do right now is let yourself feel the heaviness of uncertainty. Leadership in the time of uncertainty isn’t… Read more »

COVID-19: Survival Tips for Small Businesses

Posted on April 3, 2020

If anyone had asked three months ago if business leaders’ knowledge of epidemiology would play a critical role in their understanding of the American economy…well, there would have been both confused faces and nervous laughter. But, here we are. Businesses of all sizes, from StartUps to SMBs to Enterprise are all feeling the economic ripples of the current global pandemic. The US has fast become the top country for new cases and cities across America are simply shutting down in order to help “flatten the curve.” This does not bode well for businesses and the economy. With politicians fighting over… Read more »

The What, Why, & How of Instagram Stories for Businesses

Posted on March 25, 2020

Vine logos And Instagram Logos

500 million people use Instagram stories every day. Yes, five hundred million, that was not a typo. It makes sense: Instagram has been steadily rising in the ranks of the social media platforms for years now and video content, as you well know, is performing better and better. Gen Z watches 30+ videos a DAY, and that number is growing across generations in an exponential way. Today we’re going to cover Instagram Stories: what they are, why they’re important for your business/brand, and how the heck you make them. (Note: It’s easy as heck and once you start it’s hard… Read more »